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Leap Into Control

Newsweek US

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August 15 - 22, 2025 (Double Issue)

Pole vaulter Alysha Newman is among a number of female athletes who have turned to OnlyFans to take full ownership of their image and reach their goals

- by EILEEN FALKENBERG-HULL

OLYMPIC POLE VAULTER ALYSHA NEWMAN IS taking control of her athletic career with the help of OnlyFans—which has become a means for professional sportswomen to find their voice, establish their personal brand and fund their dreams.

The platform may be more popularly known for its links to pornography, but it has gained a reputation for empowering content creators to craft personalized photos, videos and messages; interact directly with fans; and receive monetary compensation.

Athletes give their all in competition, but many quit before achieving as much success as they could have because they cannot afford to keep going. Experts have estimated that it can cost an athlete training for the Olympic Games around $100,000 per year for coaching alone. They also have to make time to train, narrowing job options.

Those competing in the world’s more popular sports often have an easier time finding sponsorship. Men’s sports tend to be better funded, with high-dollar broadcasting rights and sponsorship deals feeding their leagues and competitions. Plus, a larger audience translates to higher merchandise sales.

While countries such as the United States have passed laws (Title IX) creating a legal equal playing field for opportunity, the reality is less than ideal. Enter OnlyFans. Some female athletes showcase their bodies in sexual imagery on the digital platform, but others are leaving all their clothes on. For many, content varies and lives alongside the ability for fans to access training plans, get insight on the athlete’s training schedule and learn about their charitable endeavors.

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