300-year-old story of Saudi Arabia's birthplace

As a unique global hub for culture, heritage and tourism, historic Diriyah city is a catalyst for the country's Vision 2030 goals

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In December 2022, a critical part of the Vision 2030 strategy to turn Saudi Arabia into a global leader in tourism, entertainment and hospitality opened its doors and started welcoming visitors from across the world.

Over 14 square kilometers that lie just 15 minutes from Riyadh, the $63.2 billion Diriyah giga project is forging a destination whose quality of life, cultural offering and place in history will be unrivalled anywhere in the Arabian Peninsula, which is expected to draw more than 50 million annual visits by 2030 and create over 178,000 projected number of jobs. Owned by the Saudi Public Investment Fund, the awe-inspiring project encompasses the cultural and historical epicenter of Saudi Arabia: Diriyah, The City of Earth, which contains the UNESCO World Heritage Site of At-Turaif the ancestral home of the Al Saud family and birthplace of the Saudi state and is surrounded by the unspoilt, outstandingly beautiful Wadi Hanifah valley.