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Nikhil Madhok is bringing his brand of relatable programming to Amazon Prime India as its head of original content

- Suhani Singh

Nikhil Madhok, Head of Originals, Amazon Prime India, has had a busy first quarter. There's been the well-received season two of Paatal Lok (January); the moving fatherson drama, The Mehta Boys; the tale on passionate cinephiles in Superboys of Malegaon (February), and the slice-of-life comedy in Duphaiya. "The best part of my job is that typically by a Sunday or Monday, I get a call from a talent, in front or behind the camera, and they are like 'I've never experienced this in my life," says Madhok. "That one call brings so much joy. It makes the two-three years of work spent making it [show or film] worthwhile." Madhok started out with a marketing stint in Unilever before moving to where his heart lay-in "storytelling". He joined NDTV Imagine and then the programming team of Star before becoming