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EGGS WITH A DIFFERENCE
India Today
|September 01, 2025
Bolstered by his family's business and shaken by a cancer diagnosis, this poultry farmer patented a diet for his birds so that their eggs had an extra kick—of health
Aditya Gupta returned to Bhopal after completing his computer science degree in his early twenties but didn't end up taking the path his credentials suggested.
He knew he wanted to enter his family's agricultural business right out of the college gates, sidestepping the midlife crisis that Indian engineers often face when they realise this was never what they wanted to do with their lives anyway. He decided to get into poultry but chose the egg business, avoiding the sale of chicken for meat—and his life would never be the same.
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