LEGENDS REMIXED

AET Remould’s wild recreations” of already avant-garde timepieces have attracted fans like Rick Ross and Jake Paul

- JARED PAUL STERN

Not a watchmaker, but a watch “re-maker”—who else but AET Remould would dare to tweak a Richard Mille or upgrade an Audemars Piguet? Similar to the way Brabus turns G-Wagens into impossibly brawny adventure machines, the German watch design and modification brand is making its mark with truly unique timepieces.

The acronym stands for Artistic, Expression and Thought, “all of these being pillars of AET Remould’s core values which led to the creation of the brand name,” they note. Founded by the late Jonas Hofmann, an experienced watchmaker, each of their eye-opening pieces is limited to just a handful of examples. No wonder they’ve attracted fans including rapper Rick Ross, social media star turned professional boxer Jake Paul, and pro footballer Javier Hernández Balcázar of the LA Galaxy, plus royalty ranging from Malaysia to the UAE.

We spoke with AET Remould’s Vincent Schmidt about the burgeoning brand and what drives them to create ever-more-covetable heirlooms:

What is the inspiration behind AET Remould?