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SWISS STYLE
Tatler Philippines
|October 2025
Switzerland isn't only known for its sublime landscapes, chocolate and timepieces. We cast our sartorial lens on Swiss Style—a Fifties graphic design movement that proves that less really is more
Every glance at an iPhone interface is a reminder of the enduring influence of International Typographic Style, better known as Swiss Style— a graphic design movement born in Fifties Switzerland.
Conceived with clarity and universal communication in mind, it is a visual language stripped of decorative excess.
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