Modern Wave

Signalling his era of Ferragamo, Maximilian Davis’ novel creations are playful staples for the contemporary wardrobe

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Underscoring its illustrious history in the last century, Ferragamo’s gorgeous craftsmanship and unabashed use of colour have cemented the brand as one of the most dynamic forces in fashion today. The eponymous house takes after its creator, Mr Salvatore Ferragamo, and his bent towards creative innovation, building upon classic designs with contemporary flair.

Fresh talent and creative director Maximilian Davis does exactly that for the brand’s most recent pieces. The stark clarity of Davis’ boldly sensual vision for Ferragamo is evinced in his new silhouettes and impeccable embellishments. He also pays tribute to Ferragamo’s rise as the “shoemaker to the stars” in the Twenties, echoing the dreamy haze of Hollywood through arresting palettes.