Lab Of Luxury

TAG Heuer doubles down on its use of lab-grown diamonds in horology.

- Alvin Wong

LUXURY WATCHES WITH lab-grown diamonds as a norm? It is happening sooner than you think. When TAG Heuer introduced the Carrera Plasma Diamant d’Avant-Garde Chronograph Tourbillon last year, set with the said stones and priced at S$510,000, eyebrows were raised over the audacity of such a creation. But as the saying goes, the customer is always right.

At least three pieces of the Carrera Plasma Diamant d’Avant-Garde Chronograph Tourbillon have already been sold. And what purportedly started as an experiment for TAG Heuer looks like it is gaining traction among its intrepid collectors.

Following last year’s introduction, TAG Heuer has unveiled two new creations for 2023: a more extravagant Carrera Plasma Diamant d’Avant-Garde Chronograph Tourbillon priced at S$720,000, and a ladies’ model featuring pink coloured stones priced at S$130,000. Both watches will be made upon order with limited production runs.