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Reader's Digest India
|December 2024
Two Danish businesswomen want us to start eating insects. It's good for the environment, but can consumers get over the yuck factor?
I'm standing with Malena Sigurgeirsdóttir in front of an enormous pan in a catering kitchen in Copenhagen as she flips sizzling "meatballs" the size of ping pong balls.
Before the tasting session, I made the mistake of doing some research and learnt that buffalo beetles live off feed scraps and chicken droppings on farms. But I can't think about that now; I'm determined to try Sigurgeirsdóttir's meatballs with an open mind. She and her business partner, Jessica Buhl-Nielsen, both in their early 30s, have big plans: to sell sustainable insect-based food products to the world. Not just because they will help fight climate change, but because they taste good.
Sigurgeirsdóttir places a steaming meatball on my plate. It gives a little when I press my fork into it, just like a conventional meatball. I put a morsel in my mouth. There are notes of umami and the slightest hint of iron. If I didn't know better, I wouldn't suspect that I am chewing ground-up bugs.
"To me, it tastes like mushroom, with a slightly nutty flavour," says Buhl-Nielsen. "Our meat has a protein content that's as high as or higher than ground beef. It also contains omega-3 fatty acids, vitamin B12 and iron, which gives it a familiar meaty taste."
The two women founded their company, Hey Planet, in 2017 with a simple mission. "Climate change, species extinction, world hunger—our food shouldn't contribute to these crises any longer," Buhl-Nielsen explains. One third of the earth's arable land is used to grow livestock feed. In the European Union, the number is even higher: 60 per cent. At the same time, millions of people are starving in the Horn of Africa, which is experiencing its worst drought in 40 years.
"We already have a solution—plant-based food—but people also want animal protein," says Sigurgeirsdóttir. "Consumers and producers are still not considering insects as a solution."
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