Labour of Love

Gursi Singh and Amrita Khanna's label Lovebirds is a celebration of companionship and togetherness that champions modern and simplistic design sensibilities.

- SHIV PRIYA BAJPAI

One look at Lovebirds’ recent Instagram feed and you will be pulled into the warm, moody montage dripping in the colour of passion, and professing love for their community.

These visuals are from the celebration of longtime collaborators, husband-wife designer duo Gursi Singh and Amrita Khanna’s creative milestone. Lovebirds turn 10! They call it the ‘Circle of Love’—it represents the journey, symbolises the evolution and connection with friends. “It’s symbolic of the fundamental core value that we built this brand on. The universe of Lovebirds is created with people, working together, partnering and collaborating with them,” shares Singh. “And it’s not a one-time association, we work with them time and again. Also, I think ‘circle’ as a shape is something that we keep going back to as a brand. It stands for continuity and denotes an ongoing journey,” adds Khanna. In their pursuit of establishing deeper connections with shapes and forms, dots and lines are intrinsic to their endless iterations of love. These appear repeatedly in their prints and have been reimagined in multiple ways over the years.

Incidentally, these dots guide me to their studio in Dhan Mill. The instruction was to look out for ‘dots’ on the glass door as I set out to meet the couple a week after their anniversary celebration. At first glance, it’s a quaint space with equal parts industrial and modern accents. The exposed brick walls and distressed paint co-exist in beautiful harmony with neatly arranged racks of clothes, big mirrors, and intriguing curios stacked in different corners. The ‘dots’ will follow you around. The team is immersed in their assigned tasks with meetings going on in small groups—the ‘circle’ is literally and figuratively present.