FOR OF THE LOVE FASHION

Satya Paul announces a new chapter for the brand with the appointment of Aseem Kapoor as the Creative Director. Known for his narrative-driven approach and layered design sensibility, Kapoor brings a

- JHANVI DUGGAL

RENEWED VISION

Satya Paul announces a new chapter for the brand with the appointment of Aseem Kapoor as the Creative Director. Known for his narrative-driven approach and layered design sensibility, Kapoor brings a renewed vision that reinterprets the brand's iconic design language for a contemporary audience. In his new role, the designer will lead the creative vision for Satya Paul across collections, campaigns, and brand storytelling. "I'm honoured to step into the role of Creative Director at Satya Paul in my individual capacity and am truly excited to take on this role in parallel-taking forward the legacy of Satya Paul's creative vision," wrote Kapoor on Instagram. Lauded for its bold prints and modern aesthetic, the brand intends to broaden its appeal while infusing a renewed youthful energy.

WHAT'S IN YOUR BAG?