Boho Bliss

INSPIRED BY NATURE AND BOHEMIAN PHILOSOPHY, CHARU PARASHAR INTRODUCES HER LATEST SPRING-SUMMER 2024 COLLECTION- LA BOHÈME.

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As a new generation designer, Charu Parashar remains perpetually driven to elevate exotic Indian craftsmanship and ancient printing techniques to the pinnacle of luxury—a passion that ignited in her at the tender age of 5. Her parents, deeply rooted in rich Indian culture and craftsmanship, kindled this ardour within the confines of her home. “I saw my parents creating and curating the ‘best of India’s’ collections, which introduced me to the rich diversity of artistic excellence.” Taking this legacy forward, the designer has built a strong name in the world of couture globally, and her latest collection is a mirror reflection of this.