TAG Heuer's New Formula 1 Is Fuelled by Nostalgia

The iconic '80s sports watch is back with an upscale refresh thanks to Kith.

- CAM WOLF

THE ORIGINAL TAG Heuer Formula 1 watch collection was a massive commercial hit. During the 1980s and '90s, when it was in production, it was released in over 20 different colours and came accessibly priced, at about $130 to $390. It was an ideal starter watch, or an easy graduation gift for any style-minded kid, and came in a mini 28-mm size, perfect for a young person's wrist. The rugged plastic or stainless steel cases and rubber straps made it an even more fitting choice for someone not looking for a precious timepiece. Three million of these pop-coloured watches were sold in the 10 years that they were made, making them a crucial star in the millennial-memory universe.