Viral, but without the excess

These 10 content creators flip the IG script. They show you how to buy less, live small, ignore trends. Who knew de-influencing was a thing too?

- Tanisha Saxena

1 Christina Mychas @Christina.Mychas.

The Canadian voice behind Minimalist-ish offers style tips and budget-conscious advice with a refreshing lack of sanctimony. Watch The $0 Styling Hack That Makes Your Closet Feel Brand New. Watch 10 Clothes You'll ALWAYS Regret Buying. They're more about self-awareness than about holding on to things. She also critiques Marie Kondo's famous rule: "My kitchen spatula doesn't Spark Joy but I need it". That's what we love.

2 Sabrina Pare @Sabrinaa_Pare.

Her posts don't dazzle, they ground. And they do it with honesty, restraint, and radical transparency. The advice is rooted in sustainability (cloth diapers, secondhand baby clothes, no-buy months, non-toxic essentials) but there's room for flexibility. She champions what she calls the millennial return to "granny hobbies": Gardening, sewing, mending, reusing, not as a trend, but as a way of life.

3 Revant Himatsingka @FoodPharmer.

He's been giving food companies sleepless nights with this calm breakdowns of nutrition labels. He points out which chips brand uses palm oil in India, but not in the US, which chocolate bar has less cocoa and milk than the Australian version. "Indians deserve better,” he believes. At Cannes this year, he almost ended up wearing a blazer featuring the eight legal notices he received from packaged-food brands.