SECRET ADDRESS BOOK Push and pull

BUILT FOR A MODERN WORLD, BHU CREATES HOME AND LIFESTYLE PRODUCTS SUFFUSED WITH TRADITIONAL ETHOS

- TASNEEM POCKETWALA

When it comes to the products that warm their homes, there is a certain push-and-pull that a cosmopolitan generation feels between a decided taste for globally-influenced contemporary designs, and the wish to retain an Indian ethos. So, a balance of sorts would be products that have a contemporary outlook and modern usage but with rooted, Indian appeal. The more bespoke this can be produced, the better.