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NAME TO KNOW Thierry Journo

Livingetc India

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February 2023

The Tunis-born, Paris-raised designer's colourful signature is writ large across his Jaipur-based lifestyle brand, IDLI

-  VAISHNAVI NAYEL TALAWADEKAR

NAME TO KNOW Thierry Journo

When Thierry Journo named his lifestyle brand IDLI, he wasn't paying homage to the much-loved South Indian breakfast food. Instead, he was tipping his hat to the country in which it was born. "Not many people know that it's simply an acronym for 'I Do Love India'," says the Tunis-born designer. The son of French-Italian parents, he spent the first six years of his life in Tunisia, before moving with his family to Paris, where he completed his schooling. As he got older, it was clear to him that his interest lay in art, more specifically in art history. He thought: what better place to learn it than the Louvre?

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