Hidden in Plain Sight

Blum shares how their hardware works behind the scenes to elevate daily living

- WORDS MALLIKA ADVANI

We often celebrate design that catches the eye – the visible, aesthetic, and statement-making. But what about the design you don’t see? During a round table with managing director Philipp Blum of Blum Group, and regional director Maarten de Vries of Blum Asia Pacific, on their visit to India, we turned our attention to the elements that lie beneath the surface – the intelligently engineered hardware that shapes how we live. Since its founding in Austria in 1952, Blum has become synonymous with precision-made furniture fittings that elevate everyday living. As Philipp explains, “At Blum, we believe good hardware should blend so seamlessly into daily life that you hardly even notice it, yet you feel its impact every day. Our philosophy is rooted in human-centric design, where every fitting is created to make living spaces more intuitive, efficient, and comfortable.”