Why smart start-ups are partnering not replacing local pharmacies

Gaurav Lekhrajani, Co-founder and CEO, DavaNinja highlights how instead of marginalising channel partners like pharmacies, some start-ups are forging strong partnerships with local pharmacies that are richer than pharmacy transactions

- Gaurav Lekhrajani

India's fast evolution of quick commerce is witnessing an understated yet important transformation. Within the lengths of the calendar year that start-up entrepreneurs are sprinting towards the conclusion of, blended with the ratio of speed to scale, there are start-ups dedicated to a healthcare delivery model which favours collaborative partnerships over disruptions. Instead of marginalising channel partners like pharmacies, some start-ups are forging strong partnerships with local pharmacies that are richer than pharmacy transactions

Pharmacies offer familiarity, healthcare guidance, and credibility over other online pharmacy practices. Other channel partners matter and have a greater purpose, and now with strategic technology partnerships, they are transforming into last-mile healthcare enablers. Here is why this partnership-led model is gaining traction.