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Duckhorn Refocuses, Trimming Brands and Tasting Rooms
Wine Spectator
|August 31, 2025
In a sign of challenging times for the wine business, executives at one of California wine's biggest success stories in recent decades, the Duckhorn Portfolio, are re- focusing on the seven top-selling brands in the company. That means four other brands could eventually disappear from the market. The company is also reducing the num- ber of tasting rooms it operates.
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The seven top-selling brands include its core four labels—Duckhorn Vineyards, Kosta Browne, Decoy and Sonoma-Cutrer— along with Goldeneye, Calera and Green- wing. Those seven brands account for 96% of the company's net sales. Duckhorn is planning to reallocate resources away from Canvasback, Migration, Paraduxx and Postmark.
"The company is competing in the right segment of the market, $15 (per bottle) and above," Duckhorn CEO Robert Hanson told Shanken News Daily, a sister publication of
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