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World Gold Council Launches 'IT'S AAJ KA GOLD'
The Art of Jewellery
|November 2025
Campaign Targeted at Digital-First Investors in India
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The campaign describes Gold ETFs as an investment option that is affordable, regulated and backed by real gold
The World Gold Council today announced the launch of its first India-focussed gold ETF campaign, built around the powerful core message 'It's Aaj Ka Gold' (means 'Today's gold). The campaign is aimed at modernising gold investment for the nation's digital-savvy young investors. The campaign aims to address the awareness-action gap and reinforce the accessibility, liquidity and strategic relevance of gold ETFs in investor's portfolio.
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