NIVEDITA BASU

Nivedita Basu, of content and business strategy for Atrangii TV and OTT shares with Perfect Woman Magazine her exciting journey of helming both the platforms and how they differ in terms of content, and more. Keep reading..!

- Dharmishtha Dagia

Firstly, tell us about how did you step into this industry?

So for me to step into the fiction industry was by chance. I was working with Channel [V], and I was told by my friend Vandana Oberoi that Jeetendra's daughter Ekta Kapoor is starting something in fiction, why don't go and meet them. So I had a chance meeting with Prashant Bhatt which turned into my career. So yes, it's thanks to Vandana Oberoi.

Has you ever thought you will have such a long inning and a successful one in this entertainment industry?

I actually never thought that I will be somebody who sticks in one place for so long but I was pretty surprised with myself ki mein aisi loyalist nikli ki mein 15 saal Ekta Kapoor me saath thi. I am not someone who can be bought over or can be persuaded to switch companies with higher pay or a hefty package. I am quite loyal to my work and employer and that's how you build trust and relations.

What do you have to say about Ekta Kapoor with whom you have worked closely for so many years?

I think I have to thank my career to Ekta Kapoor because thanks to her only I stuck around in this line. If I had any other boss / I don't think I would have stuck to television and become the person I am. I mean you know so many creatives who start in the industry but nobody becomes a brand so soon. Being just a creative director at Balaji, I was still a brand with Ekta so all thanks to her that she made sure we were a brand.

When and how did you realise that you can now take a plunge and commence with your own production house?