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Break of Dawn

MEGA

|

July 2023

Get to know Ferragamo's Creative Director Maximilian Davis and see his vision come to life in the Spring/Summer 2023 collection

- MARIAN SAN PEDRO

Break of Dawn

Against a dramatic backdrop of the maison's signature vibrant red, the new codes of Ferragamo appear in sharp focus: elegant ease, contemporary clarity, and sensuality realized with linear precision. The sunset-drenched ensembles, the high-shine handbags, and the sculptural forms of accessories and footwear come in tasteful cutout details and standout graphic impact.

This is Ferragamo's new language of luxury: distinctly modern, sophisticated, and sensually desirable.

The brilliant Maximilian Davis, who at 26 was appointed as lead creative of the Italian house in 2022 (just two years after launching his eponymous brand), works through his own lens of contemporary sensibility, With an exemplary level of execution and powerful aesthetic, Ferragamo's historic codes of craftsmanship, quality, and innovation are translated in a modern fashion lexicon.

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