Rise and SHINE

Maison FRED gives its iconic Force 10 collection a new spin by introducing Force 10 Rise — bold yet ladylike pieces, which feature the signature buckle and cable details with a fresh “stacked” look. The house's Artistic Director and Vice-President Valerié Samuel tells us more

- Words IAN LEE

The recognisable buckle and cable of Maison FRED have just gotten finer and more feminine in Force 10’s latest line extension, Force 10 Rise. Pendants, rings, ear cuffs and hoops bear a “stacked” yet elegant appearance with the house’s signatures and rows of diamonds arranged in tiers. FRED’s Artistic Director and Vice-President Valerié Samuel says, “Just by the design and essence, it looks more delicate and feminine. Also, the name ‘Rise’ for the ‘sunshine jeweller’ is, for me, something that adds a touch of glam to the one wearing Force 10 Rise.”

Hi Valérie! The last time we spoke, in early 2024, you told us that you would soon have more stories to share with us. Today, we are talking about a specific line extension, Force 10 Rise. How would you describe the new pieces?

Well, this is a collection, called Force 10 Rise, within the Force 10 collection. It captures the essence of what Force 10 is. It has all the iconic codes — the buckle, the cable, the elegance of diamonds. Force 10 Rise is to be worn every day as timeless pieces that you never need to stop wearing.

How have the signature buckle and cable been reimagined for Force 10 Rise?