Trend of LIPS

We're in an era of wellness that focuses on healthy beauty. Before colour came the importance of nourishing and embracing the natural beauty of the lips.

- JEONG HYE-MI

As society emerges from the routine use of masks in daily life post-COVID-19, various industries, including cosmetics, have witnessed significant changes. The heightened focus on health awareness has led to a surge in the popularity of eco-friendly products. The realm of healthcare has become more diversified, with an increasing emphasis on healthcare aesthetics. Notably, lip care products have recently gained unprecedented popularity. Recognising that lips are a part of the skin, individuals embracing make-up freedom now pay more attention to maintaining healthy lips.

From coveted lip styles like “Tanghulu” lips to lasting matt looks and voluminous overdrawn lips, the golden age of lip make-up has dawned. More people are striving to preserve the natural beauty of their lips.