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KAWAII When Art Meets Luxury
Elle India
|February 2025
Here we go again! Twenty years after their first landmark partnership, Louis Vuitton and star Japanese artist Takashi Murakami are celebrating the anniversary with an XXL version of their initial collaboration. A mischievous, colourful pas de deux that promises a joyful union between art and fashion. HAPPINESS IS IN THE AIR!

In 2004, Japanese star of contemporary art Takashi Murakami orchestrated his first collaboration with Louis Vuitton. At the time, Marc Jacobs, artistic director for the brand and a great art lover, asked the Japanese troublemaker to reinvent the brand's monogram, a first for the fashion house. The result: a logo revisited by the artist in no less than 33 colours, shaking up a multitude canvas bags. It was a collaboration that bound art and luxury, setting the fashion world alight.

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