Best Foot Forward

Gucci celebrates the 70th anniversary of its beloved Horsebit loafer with a star-studded campaign

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Legacy. Craftsmanship. Evolution. Three potent words that come to mind when talking about Gucci. Also synonymous with this Milan-based powerhouse is the iconic Horsebit emblem, a symbol that encapsulates the brand's core values. This emblem, characterised by its double ring and bar, first made its appearance in Gucci's collections during the 1950s. It was a nod to the equestrian lifestyle, a popular pursuit among the brand's clientele at the time. In 1953, following their venture into footwear, Gucci introduced the legendary Horsebit 1953 loafer, a timeless creation that remains relevant and influential even after seven decades, undisturbed by ever-changing fashion trends and evolving lifestyles.

The Symbol