Intelligent DESIGN

Alta founder Jenny Wang dreamed of her own Clueless closet. With Al, she's making it come true.

- BY DALE ARDEN CHONG

Jenny Wang.

Having a computer program help you decide what to wear has long seemed like a Hollywood-worthy fantasy—something straight out of Clueless. Of course, with the way technology is advancing, it was only a matter of time before AI and large language models (LLMs) like ChatGPT would impact the way we shop. And Jenny Wang—who studied computer science at Harvard before going on to work at tech companies, including DoorDash—is at the forefront of the shift.

Her AI-native fashion app Alta began as a solution to her own outfit inertia, the 28-year-old founder says. “When [our team] saw ChatGPT come out in 2022, we knew that LLMs and new AI capabilities would finally help the