Fashion SCENTS

This season, fragrance and style are more enmeshed than ever.

- KATIE BEROHN

At the spring 2026 Tom Ford show in Paris, models glided down the runway in glittering jewel tones and creamy ensembles, a sartorial feast for the eyes. But it was the addition of another sense—smell—that made the moment unforgettable. Before emerging, each model splashed on Oud Voyager, the house's freshly launched fragrance. As they walked, a trail of heady oud and effervescent florals followed in their wake. “The smoky and mysterious sensuality of oud brings an ambient warmth to the runway,” says Helen Murphy, the vice president of fragrance development for Tom Ford Beauty, “juxtaposed with luminous, futuristic floral notes of geranium and peony.”