SOPHIE MAY

During the 2020 lockdown, singer/ songwriter Sophie May was really churning out the content for her newly minted TikTok channel (200k followers, 3.8m likes, both rising fast).

-  Grant Moon

At one point, she tells TG: "I was almost tricking my brain into writing a hook or a verse, and then I would be finished. TikTok can shorten attention spans in that sense, but I see it almost as a writing exercise. I try not to take it too seriously, and that helps me just write and feel free, not trapped by the format.

That short-form platform and Instagram too - has served the 23-year-old Londoner well. With stars including Billie Eilish and Celeste dropping likes her way, May's compact, pithy songwriting style is informed by her teenage love for slam poetry.