Luck Around You

Apple TV+ is taking a chance on new animation Luck

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LUCK IS A SLIPPERY concept to pin down. Upcoming Apple TV+ animation Luck offers up a new perspective, however, by making it a tangible commodity, manufactured in the so-called Land of Luck.

“I didn’t realise how much humans are obsessed with luck,” director Peggy Holmes tells Red Alert. “We did tons of research and there are so many papers, books, college dissertations and lectures about the idea. It became very clear to me that one really big rule is that luck is random – you don’t know when it’s coming and you cannot control it. We also had to be careful about the difference between luck and superstition – then we could start to create the rules we needed to make the story feel believable and relatable.”