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Justh's 'Chor' Went Viral, But The Artist Isn't Hurrying His Next Move

RollingStone India

|

June 2024

I have a specific vision of where I want to go,' says the New Delhi singer-songwriter

- ANURAG TAGAT

Justh's 'Chor' Went Viral, But The Artist Isn't Hurrying His Next Move

EVERYONE FROM ACTOR Madhuri Dixit to pet parents to food bloggers have used Justh’s song “Chor” as a soundtrack to their lives. The New Delhi singer-song-writer has arguably had the hit of the year (even though the song released in 2023) and he says over a video call that he was convinced it was going to be big even before it was out.

Seated in what looks like a studio room of a musician, complete with guitars, ukulele and more, Justh says, “Everybody thinks that I’m a cuckoo case and I’m not even getting started here.” Artists will always have self-belief, but maybe they need commitment and belief on Justh’s level – “Chor” has nearly 20 million streams on Spotify, 20 million more YouTube views on the music video and has been used in over 1 million Reels on Instagram.

He says this belief has been with him ever since he was a child and goes beyond making music or art in general. It wasn't always this way, though. "There was a period in my life for two years, especially when I was in 11th/12th [class in school] when I had lost all my self-belief," Justh says. He had shifted his school from a smaller one to one of the "biggest, prestigious schools in Delhi" and he was no longer "the most important guy." He adds, "I completely became part of the crowd and I completely lost all self-respect.

But then I met myself again." It might seem to some that Justh's honed songwriting and honest, worldwise lyrics on "Chor" came after years of being a struggling independent artist, but the truth is a lot more nuanced. He wrote poems as a kid but admits that he didn't know the first thing about singing or playing music.

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