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ANNYEONGHASEYO, SEOUL!

Femina

May - June 2025

Whether you're in pursuit of glass skin, or looking to soak up the best of K-Beauty, Seoul has everything to offer, finds Karen Alfonso

- Karen Alfonso

I'ts almost impossible to find a beauty routine that's not influenced by K-Beauty today. Whether it's the viral cushion foundation or an elaborate seven-step routine, there's no denying South Korea's influence. And it isn't just beauty — K-Dramas, K-Pop and even Korean food have seen a huge surge of popularity right here in India. At the epicentre of this influence is Seoul - a vibrant city that has something for everyone.

The Ultimate K-Beauty Experience

If you're looking to soak up everything K-Beauty, there are certain places you just have to have on your intentary.

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