TRANSFORMING INDIA'S 3D VISUALIZATION LANDSCAPE: AJJAY PARGE AND QUBIT'S INNOVATIVE VISION

Over the past three decades, Qubit, backed by Digital Art India's 30-year legacy, has revolutionized 3D visualization with expertise in scale accuracy, real-world materials, and advanced lighting.

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Their collaboration with KIA Motors leveraged Epic Games' Unreal Engine to create fully digital automotive films, reducing logistical challenges and enhancing creative flexibility. Qubit's digital workflow eliminates the risk of leaks, streamlines production, and enables remote direction, delivering cinematic-quality content efficiently. With applications extending to real estate, retail, and architecture, Qubit is shaping the future of virtual production across industries. KIA film is done jointly by Qubit and Elemental Films.

Ajjay Parge, Founder of Qubit India and Digital Art India Pvt. Ltd., is a trailblazer in the 3D visualization industry, blending over three decades of expertise with a vision for transformative storytelling. Under his leadership, Qubit has swiftly emerged as a leading VizTech innovator, revolutionizing industries like automotive, architecture, and real estate through cutting-edge visualization techniques. His collaboration with KIA Motors showcased the potential of fully digital cinematic production, eliminating traditional logistical challenges while maintaining exceptional quality.

As an active member of India's AVGC Task Force, Parge advocates for a National AVGCXR Mission, driving industry-wide progress.

His commitment to leveraging AR, VR, and immersive 3D technologies continues to set new standards, positioning Qubit as a catalyst for digital transformation across sectors.

What specific advancements in 3D visualization have Qubit developed over the past three decades, and how do these innovations improve product presentations?