PREVIEW-IBC 2024: A GLIMPSE INTO THE FUTURE OF BROADCASTING AND MEDIA TECHNOLOGY

The International Broadcasting Convention (IBC) 2024 is set to be one of the most significant events in the global media, entertainment, and technology sectors, drawing industry leaders, innovators, and enthusiasts from around the world. Following a highly successful 2023 edition, which saw groundbreaking announcements, record-breaking attendance, and the unveiling of numerous cutting-edge technologies, IBC 2024 promises to push the boundaries even further.

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IBC 2023 was a landmark event that set new standards for industry gatherings. The show featured over 55,000 attendees from more than 150 countries, making it one of the most well-attended in its history. With over 1,000 exhibitors, the event showcased a wide array of innovations, from cloud-based solutions and Al-driven workflows to immersive technologies like AR and VR. Notable announcements from IBC 2023 included the expansion of 5G applications in live broadcasting, advancements in IP-based production, and significant strides in sustainability practices within the media industry.

PROJECTED ATTENDANCE AND EXHIBITORS

Building on the momentum of 2023, IBC 2024 is expected to attract over 60,000 attendees, with more than 1,200 exhibitors filling the expansive halls of the Amsterdam RAI Convention Center. The show will once again serve as a global platform for the unveiling of the latest technologies, offering attendees a comprehensive view of the trends and innovations shaping the future of media and entertainment.

KEY ANNOUNCEMENTS AND INDUSTRY MILESTONES

Several major announcements are anticipated at IBC 2024, with industry giants like Sony, Panasonic, and Grass Valley expected to reveal their latest products and solutions. Zixi, a leader in delivering live broadcast-quality video over IP networks, will be making significant announcements, including new partnerships and enhancements to their Software-Defined Video Platform (SDVP). This follows their prominent participation in 2023, where they highlighted the growing importance of IP-based delivery and cloud solutions in modern broadcasting.

NEW TECHNOLOGIES ON DISPLAY

IBC 2024 will be a showcase for the latest advancements in media technology, with a strong focus on: