How Live Sports Production Is Evolving Globally and in India

Live sports are no longer just about the action on the field—they're also about the technology behind the scenes. As viewer expectations rise, broadcasters and producers worldwide are embracing a wave of innovation to enhance engagement, efficiency, and sustainability. This feature explores how live sports production is evolving globally and in India, from cloud workflows and AI to immersive fan experiences and regionalized streaming.

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The roar of the crowd, the tension of a last-minute goal, the drama of an underdog victory - live sports have always captivated audiences with their raw emotion and unpredictability.

Yet, behind the electrifying moments on the field, a technological revolution is reshaping how these experiences are captured, produced, and delivered to millions worldwide. From the dusty cricket pitches of India to the global stages of the Olympics and the IPL, live sports production is undergoing its most transformative evolution since the advent of colour television. We take a look at the present state of live sports production, the unique dynamics in India, and the global adoption of cutting-edge technologies, including remote production, artificial intelligence (AI), immersive experiences, and sustainable innovations.

THE PRESENT SCENARIO OF LIVE SPORTS PRODUCTION

Live sports production has evolved from a labor-intensive, equipment-heavy process to a sophisticated ecosystem driven by technological advancements. Historically, broadcasting a major event like a cricket match or an Olympic race required dozens of crew members, multiple camera setups, and truckloads of equipment stationed onsite. Today, the industry is embracing a paradigm shift, leveraging innovations such as remote production, Al-driven automation, and immersive technologies to enhance efficiency, engagement, and sustainability.

As per Precedence Research's latest report, the global sports broadcasting technology market, valued at USD 79.85 billion in 2024, is projected to reach USD 146.27 billion by 2034, growing at a compound annual growth rate (CAGR) of 6.24%.