DEMOCRATIZING VIRTUAL PRODUCTION

Brainstorm's advancements in virtual production technology, including LED volumes and chroma sets, are making high-quality, real-time graphics accessible to small studios, educators, and corporate creators.

- Miguel Churruca, Marketing and Communications Director - Brainstorm

Virtual production has long been associated with high-budget blockbusters and major broadcast studios, as many assumed it requires significant resources, not to mention the knowledge to make it work. However, companies like Brainstorm, with decades of experience in creating real-time graphics and virtual studio solutions, have been expanding its product line with technological advancements that are helping democratize this field, making it accessible to a wider range of creators, from small studios and independent filmmakers to educational institutions and corporate content creators.

LED VOLUMES AND CHROMA SETS

Virtual production typically leverages two main technologies: LED volumes and chroma sets (green or blue screens). LED volumes offer seamless integration of live-action footage with dynamic 3D environments, while chroma sets provide a cost-effective method for background replacement. These technologies allow creators to blend real and virtual elements in real time, offering unprecedented creative flexibility and efficiency.