CLOUD MIGRATION: PATHWAYS FOR ROI MAXIMIZATION

amagi - JAY GANESAN SVP, India & APAC

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Amagi has had a substantial track record of advocating for cloud migration in the broadcast sector. Now that cloud adoption is peaking among broadcasters, what can visitors expect from Amagi at IBC 2023?

Earlier this year, Amagi completed 10 years of cloud innovation, having pioneered cloud playout to drive better broadcast efficiencies and cost savings compared to traditional models. While the rationale for migrating to the cloud has always been clear to broadcasters, we observe that customers are consistently seeking substantial ROI and strategies to maximize it. At IBC2023 in Amsterdam, we will illustrate how our solutions optimize content libraries and discuss pathways for ROI maximization. With the diverse avenues provided by the cloud, broadcasters and content owners can gain from implementing unified workflows to cater to diverse audiences spanning traditional cable, CTV, D2C apps, and FAST platforms.

In your opinion, what are the best pathways for broadcasters to maximize ROI?