98% of Enterprises Embrace Live Video Streaming for Key Events, Tata Communications Study Reveals

The latest research from Tata Communications Media reveals that an astounding 98% of enterprises now incorporate live video streaming for key events, such as major corporate announcements, product launches, customer conferences, investor calls, or employee town halls.

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The Rise and Rise of Video and Live Streaming in the Enterprise report underscores the universal importance of live video, with every company that streams events (100%) acknowledging its importance to their communications strategies including 45% who deem it 'critical'.

Tata commissioned Sapio Research to survey 300 major enterprises based in the United States and United Kingdom across a broad Comms Media range of sectors, including finance, technology manufacturing, healthcare, and retail. The survey shows that an overwhelming majority say live streaming empowers them to more effectively communicate with employees (96%), customers (83%), and investors (76%).