"AKAI India Takes Japanese Legacy Forward; Eyes Product Expansion"

AKAI India, a leading Consumer Electronics company continuing the Japanese legacy with widespread offerings in Television, Washing Machines, Air Conditioners, Air Purifiers, Home appliances, and other Consumer durables. AKAI is looking for product expansion in the coming months says Anurag Sharma, Director - AKAI India, Hometech Digital Pvt in conversation with Divya Mohindroo, My Mobile India.

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At first, we would like to know about AKAI in brief and also about the moto it stands for!

Akai is a consumer electronics and home appliances brand from Japan and it stands for its motto of providing pocket-friendly tech in electronics and home appliances to the Indian consumer.

We would like to know about the product portfolio that Akai is planning to expand in the Indian market!!

Our current product portfolio includes a range of LED TVs up to 65-inch 4k Washing machines, Air conditioners, and Home Audio products.

We plan to expand our portfolio in the above-mentioned categories.

India is a vast market with a wide range of consumers so, we would like to know your target consumers and will "Tier 2" be your main focus in metro cities?

The target audience is young Indian consumer who is looking at premium technology at honest pricing and the consumers are based in both metro and Tier 2.

Technology & Electronics industry is a massive industry with cut-throat competition, so we would like to know what is your current market share & what is your target in the coming 3 years.