SUPER SIBLINGS

BUYING A BUSINESS WITH HER BROTHER IS THE BEST THING ASH HILL COULD HAVE DONE

- Emma Levett

Ash Hill had been buying Sinchies for a while. She found the reusable, plastic pouches perfect for the yoghurt her young kids were obsessed with. Plus, refilling and reusing them was so much cheaper and better for the environment than buying a heap of throwaway packets from the supermarket.

“I’d just sold my swimwear e-commerce business and I saw Sinchies was up for sale,” Ash, 43, from Brisbane, tells WHO. “I emailed my brother, Andy, thinking he might be interested. He owned a storage company, so I thought he could run it out of that.”

But Andy had a better idea. He suggested the pair buy Sinchies and run it together, using his logistics and warehousing know-how, together with Ash’s digital marketing and e-commerce nous.

It was a great match and, after a period of due diligence, the siblings took over Sinchies in March 2023.