Welcome to Wellness Overwhelm!

Flawless, fit celebs like Jennifer Aniston, Kate Hudson and David Beckham love a supplement and multistep routine — so who are we to argue?

- ISABEL MOHAN

Vital Proteins chief creative officer Aniston, Goop founder and CEO Paltrow, and IM8 cofounder Beckham.

If you're a person of a certain age — or a woman of any age — Instagram can be a bit like Willy Wonka’s factory, except the gobstoppers are magnesium-infused, the chocolate river is liquid collagen and the Oom-pa-Loompas are beauty influencers wielding jade rollers instead of lollipops.

There was a time when washing our face before bed (most nights) and remembering to pop a multivitamin meant we were winning at self-care. Now there are multistep routines for body parts we didn't know needed them. (Lookin' at you, Kourtney Kardashian's Lemme Purr vagina lollipops.) How is a normal person meant to know what's actually life-improving and what's just marketing genius? Wellness is everywhere — but is it important?