In Her Siren Era

Sydney Sweeney's new lingerie line lets the star embrace her seductive — and comfy! — sides

- ERIN STRECKER

"I like to personalize things as much as I can," Sweeney tells Us about the dynamic line.

In hindsight, it was hardly a surprise when Sydney Sweeney decided to kick off 2026 by launching her lingerie brand, Syrn. But the inspo goes back further than just her recent years as a conversation-driving A-lister in projects like Euphoria and The Housemaid. “I grew up with boobs. I was wearing a 32DD in sixth grade, and I never felt confident,” Sweeney, 28, tells Us. “I never had anything I felt good in, and I just wanted to hide. It wasn’t until [I played] Cassie in Euphoria that I started realizing it’s actually powerful to be confident; our bodies are incredible. We should embrace [them] and feel really good in our skin.”

Enjoying the sexy pieces her character wears on the HBO hit sparked something new for the star. But she soon ran into a problem many busty gals have: “I'd always be like, ‘Oh, this fit doesn’t work,” she says. “I don’t have the support I want. The straps are digging into my shoulders, or it’s kind of itchy and riding up.’ I started a whole Pinterest board of thousands of photos of inspiration, and I [thought], ‘I should actually do this.’ And we put it together.”