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WHAT IS SHE THINKING?
Star
|June 16, 2025
MEGHAN MARKLE'S DECISION-MAKING IS BEING SCRUTINIZED AS SHE JUGGLES AMBITION AND PRESSURE TO PROVIDE FOR HER FAMILY'S LUXE LIFESTYLE.
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FINDING HERSELF "If I had to write a résumé, I don't know what I would call myself," Meghan said in May. "I think it speaks to this chapter many of us find ourselves in, where none of us are one note. But I believe all the notes I am playing are part of the same song."
THE desire to buy was there. But the products were not. In an interview with Meghan Markle published on May 27, business magazine Fast Company reported that the Duchess of Sussex's As Ever brand team, in coordination with business partner Netflix — which debuted her With Love, Meghan lifestyle and entertaining program in March — spent a year preparing and forecasting demand for the food products. Still, everything — from her signature raspberry preserves and dried flower sprinkles to her honey, teas and crepe and shortbread cookie mixes — sold out in just 45 minutes. The outlet declared it a “runaway success.”
Yet instead of ramping up production to meet rabid demand, nearly two months later, not a single item had been replenished. Though a source close to the duchess tells Star an As Ever website restock is coming soon, and she herself told Fast Company there are plans to “expand the brand,” the outlet further revealed that new products won't be announced until the first quarter of 2026. More shocking, the mag reported that Meghan “wants to take a step back” from the brand. Ostensibly it’s so she can, as the outlet reports, “gather data from the launch, and figure out exactly what As Ever could be.” But a source tells Star there are concerns the 43-year-old is struggling under pressure, sparking worries about her decisions. On the May 6 episode of the just-wrapped debut season of her
このストーリーは、Star の June 16, 2025 版からのものです。
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