Keeping Media Momentum Beyond the Book Launch

There is so much pressure and excitement built up around the launch of a book.

- PAULA RIZZO

And that's for a good reason—the book launch is how your book gets into the hands of readers for the first time. But you also need to be thinking about the long game: how you keep media momentum going beyond the book launch.

1. FIND YOUR “WHY.”

Let's go back to why you're writing the book to begin with. This varies for every author. Maybe you're writing a nonfiction book to bring clients to your business. Maybe you're a psychologist and you want to share your knowledge and attract more patients to your practice. Maybe you're a fiction writer and you have a story you think will really connect—a story that shines a light on issues that will move your readers and is relevant right now.

This is your why—and it will inform everything that comes next. It's key to tune into your why because you're going to be talking about it a lot. I published my first book in 2015, and I'm still doing media about it. That's because Listful Thinking is all about a message I'm still passionate about: using lists and productivity tools to be less stressed and achieve your goals. My why keeps me engaged and it helps me come up with fresh pitches to keep my books in the media.

2. YOU ARE YOUR OWN BEST ADVOCATE.