Redefining communication for the next-gen business

Enterprises need to reinvent communication with new solutions and tailored tools to help the business adapt and thrive in the evolving digital era

- PRATIMA HARIGUNANI

With 14 years of responsibility in strategic positions, Aveek Roy, Vice President of International Sales – IMEA, Sangoma has a unique view of the ever-changing landscape of this industry. He used it well as he outlined his keynote at TLF 2023 with a thought-provoking big picture on how the business is being ‘redefined’.

“The world is changing. Previously, travel was a common phenomenon, but now everything is moving to WFH and hybrid work models. We are allocating our resources in a different manner, as per a new work culture. Technology has to connect people sitting in villages, hill stations, and big cities, irrespective of geography,” he said highlighting the changing role of technology.