Among those brands that have become household names is UAE-based Mr. Light, which is not to be taken lightly. Flip through the pages of its annals and you can see a remarkable journey of transformation. A veritable metamorphosis from being a local brand into a globally recognised name in lighting solutions, thanks to the foresight, perseverance and determination of a visionary entrepreneur— Abdul Gafoor.
His astute business acumen and remarkable vision make his brand remain light years ahead of others when it comes to expansion. Gafoor deserves the credit for taking Mr. Light, which initially focussed on the needs of the GCC expatriate population, on an expansion spree. Today, the brand has morphed into a comprehensive range of products that now illuminates countless homes in 26 countries. In this enlightening conversation with Unique Times, Gafoor shines a light on the challenges, innovations and strategic decisions that fuelled his successful journey and made Mr. Light a force to reckon with in the global market.
What sparked off the remarkable journey of Mr. Light?
Rewind to the nascent years of the new millennium. It was the keen understanding of the daily needs of the common man in the GCC that led to the birth of Mr. Light in the UAE. Particular focus was given to the huge population of expatriates in the Gulf countries. Initially, our marketing initiatives were primarily targeted at this demographic group. After realising that a flashlight was a crucial component of an expatriate's homecoming kit, and given the frequent power disruptions in the region at the time, Mr. Light was conceived as an antidote. The brand name, Mr. Light, symbolises the ambition to provide bright, and reliable lighting solutions.
この記事は UNIQUE TIMES の April - May 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は UNIQUE TIMES の April - May 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Abdul Gafoor: A Luminant Odyssey
In today’s competitive market landscape, brands call the shots and business houses do not leave a stone unturned in their efforts to push their brands to stay ahead in the race.
Advocate AP Vasavan: Justice Meets Humanity
Among the rare class of legal professionals who place humanity, justice and honesty on an equal footing along with law, Advocate AP Vasavan of the High Court of Kerala deserves special mention.
How is Cholesterol Related to Increasing Risk of Stroke?
Cholesterol is a waxy substance that contributes to the buildup of deposits, known as plaques, within blood vessels.
Oppression And Mismanagement In Indian Corporate Law Jurisprudence A Few Aspects
The Companies Act, 2013 (“the Act”), was enacted with the primary objective of ensuring transparency, accountability, and protection of stakeholders' interests, incorporates provisions addressing oppression and mismanagement within companies.
Vit-B12: The Missing Piece in Your Health Puzzle
B12 deficiency is one of the most common nutrient deficiencies among Indians.
Two Monologues Do Not Make a Dialogue!
“The single biggest problem in communication is the illusion that it has taken place.”
Toenail Fungus, Beware: Household Hacks for Healthy, Happy Feet!
Toenail fungus, also known as onychomycosis, is a condition that can make your nails look unsightly and cause discomfort.
Tulum Tales: Unveiling the Mystique of Mexico's Coastal Gem
Tucked away on the Yucatán Peninsula's eastern shore, Tulum is a hidden gem that epitomises peace and unspoiled beauty.
Porsche Taycan Cross Turismo
On the face of it, I shouldn’t like this car. Porsche makes some of the best engines in the world and this one hasn’t even got one.
On Managing Leadership Transitions - Navigating the Winds of Change
Leadership transitions are pivotal moments for any organization, marking periods of both opportunity and uncertainty.