A 100% referral rate is a testament of client happiness. But even a 30% referral rate is proof of client satisfaction. It’s all relative, say some agents. One number pays tribute to past success, which is certainly a story worth telling. But the other might better predict the future. Many agents plan for the idea that working only on referral may not be sufficient during slower times of the year, in a down market, or when an agent needs to expanding into a new sector.
Unless you are clairvoyant enough to flawlessly predict every market change or every life change that your clients and referral partners may experience, it’s wise to maintain an active marketing presence. The reasons vary, however, depending on the goals and trajectory of each individual’s business.
If long-term success, a growing team, a legacy or expansion into new areas are not priorities, then working a sphere of influence may be enough for some agents, especially those who may be in the industry mostly for the love of the business. But for a majority of agents, no matter how much they love their work, their real estate and mortgage businesses are careers, first and foremost.
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Make Social Media Marketing Your Calling Card
These days, it's no secret that buyers begin their home search online. As the industry continues to take a digital turn, Realtors in the know must learn to utilize a whole new range of tools available to them and for good reason.
Emotional Fluency: How to Communicate with Clients When Tensions are High
Managing emotions, expectations, and personalities are central to a successful real estate career. After all, this is a business based on relationships and interpersonal communication.
4 Qualities of Exceptional Employees
Hiring a new employee is one of the more stressful parts of being a business owner.
JARED PHILLIPS FOUNDER & CEO - VENTURE
A third-generation brokerage owner, Jared Phillips' journey began in the footsteps of his grandfather and father.
How to Incorporate Current Events to Your Email Blasts and Stay Relevant
Email marketing is a cost effective and straightforward method of getting your name and services in front of clients with just a few keystrokes.
Concierge Care: Services that Lure Clients and Transform Your Reputation
It's a no-brainer: customer service is central to success in the real estate industry. While properties may be the product, this industry really revolves around people and the relationships you cultivate along the way.
How to Cut Down on Digital Distractions and Up Your Productivity
As a real estate professional, staying tethered to your phone and computer are likely par for the course. When your office is on-the-go and you're fielding round-the-clock questions from clients, it's only natural that you'll be drawn to your phone for professional updates. From refreshing your inbox and engaging with clients on social media, to drafting email blasts and coordinating with colleagues by text message-it can feel impossible to untangle yourself from the worldwide web.
Keeping in touch - HOW TO STAY IN YOUR CLIENTS' LIVES FOR THE LONG HAUL
One sign of a great real estate agent is there long list of loyal client following. Part of achieving a great referral base is being a great realtor during the transaction. But, that's only half of the work. To truly be your client's realtor for life and keep them coming back to you as well as referring others to you, you have to stay in their lives past the transaction. Keeping in touch with your past clients can be one of the most important parts of your business, and one that many realtors tend to push to the wayside.
NICOLE ANDERSON
Top Agent Nicole Anderson became a licensed broker in 2022. She has consistently become a Multi-Million Dollar Producer at Ramsey Realty Group, with an average sales volume of $20 million a year.
Incorporating Charitable Giving in Your Real Estate Practice
Contributing to a worthy cause is a noble and meaningful endeavor, but it also presents positive byproducts for the giver: tax write-offs, name recognition in the community, and the ability to expand your network.