POWERING GROWTH THROUGH INNOVATION, INTEGRATION, AND EXPANSION

EPACK Durable's rapid growth relies on strategic backward integration, advanced R&D, and strong brand partnerships. In an interview with Nisha Shukla, MD and CEO Ajay DD Singhania discusses plans for expanding into new appliances and global markets while promoting innovation and sustainability.

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EPACK Durable’s strategic combination of backward integration, strong research and development capabilities, and partnerships with well-known brands like Voltas, Bluestar, Lloyd, Haier, and Godrej have garnered them significant growth. By manufacturing essential components in-house, such as printed circuit boards (PCBs) and heat exchangers, the company has achieved cost efficiency and stringent quality control. According to Ajay DD Singhania, the Managing Director and CEO of EPACK Durable, "Our continuous investment in technology and state-of-the-art facilities further enhances our operational efficiency."

Looking ahead, the company plans to diversify into both large and small domestic appliances as it expands its international presence while maintaining a steadfast commitment to innovation and sustainability. Currently, cooling solutions make up 80 per cent of EPACK Durable's revenue. However, as the company moves into larger appliances, its strategy will leverage existing manufacturing expertise.

Singhania explains, "Our infrastructure and facilities are designed for flexibility, allowing us to extend our capabilities to new product lines such as washing machines and small domestic appliances." This strategy ensures the seamless integration of backward integration principles across diverse offerings. Additionally, the company intends to enhance its component business to improve capacity utilisation, ensuring sustainable growth across its expanding portfolio.