OUR STRATEGY IN EMERGING MARKETS FOCUSES ON INNOVATION AND AFFORDABILITY

For Wilo Group, emerging markets have always served as a conducive ground for innovation and expansion. While it comes with numerous challenges and opportunities, for Jens Dallendoerfer, Senior Vice President of Sales Region Emerging Markets, Wilo Group, the most compelling aspect of tapping emerging markets is the sheer scale of untapped demand and growth potential. In an interview with Rahul Kamat, he candidly talks about the company's approach to making inroads in emerging markets.

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How has your journey been so far with the Wilo Group, especially in the context of emerging markets?

My journey with the Wilo Group has been an exhilarating exploration of growth, innovation, and market dynamics, particularly in the context of emerging markets. Over the years, I have had the privilege of spearheading our efforts in regions like China, India, Korea, and Latin America. We are one of the few German companies, successfully working in Africa, too. Our business has grown from Euro 600 million to Euro two billion over the last 15 years.

One of the defining aspects of my journey has been Wilo’s unwavering commitment to excellence and adaptability. We have embraced the unique challenges and opportunities presented by emerging markets, recognising them as fertile grounds for innovation and expansion. Whether it’s navigating regulatory landscapes, understanding local preferences, or building robust distribution networks, every step has been a testament to our dedication to serving diverse communities with tailored solutions.

In these markets, we have at firsthand witnessed the transformative power of technology. From smart pumping solutions that optimise energy efficiency to digital platforms that enhance service delivery, innovation has been central to our strategy. By harnessing cutting-edge technologies and insights, we have been able to not only meet but anticipate the evolving needs of our customers.

Of course, the journey hasn’t been without challenges. Economic fluctuations, geopolitical uncertainties, and infrastructure constraints have tested our resilience and agility. However, each challenge has presented an opportunity for learning and innovation, reinforcing our commitment to long-term success in these dynamic markets.