FUTURE OUTLOOK OF IN-CAR INFOTAINMENT SYSTEM MARKET

A look into what the cars of tomorrow could offer to Indian customers.

- Gaurav Kulshrestha

There has been a steady increase in the penetration of connected technologies and a significant rise in the demand for connected cars, which has driven a massive transformation in the Indian automotive infotainment market. With several market players working on the application of advanced technologies to make modern-day cars smarter, the in-car infotainment system market in the country is expected to grow multi-fold by the end of the decade.

THE BOOMING MARKET

In common parlance, the in-car automotive infotainment systems or in-vehicle infotainments (IVIS) incorporate information and entertainment features in a vehicle, including Human Machine Interface (HMI), media connectivity, telematics, radio/audio/video, and Advanced Driver Assistance Systems (ADAS). The advanced infotainment systems enhance the drivers' in-vehicle user experience through the application of cutting-edge information and entertainment solutions.